Become a Hauck Partner

Hauck dealer & distribution network

Become a Hauck Partner

Premium barista tools for specialist retailers, espresso professionals and distribution partners.

Hauck develops distinctive tools for demanding home baristas, specialty coffee professionals and hospitality businesses. We are currently expanding our international network with a selected number of professional partners.

Why Hauck?

Products with a distinctive signature

Independent development

Precision-made tools developed around our own ideas, not copies of established solutions.

International recognition

The Hauck Vibra Tamper received the SCA Best New Product Award 2024 at its launch during World of Coffee Copenhagen.

Premium positioning

We focus on quality, function, technical differentiation and long-term brand value.

Direct manufacturer relationship

A direct contact for products, technical questions, service and joint market development.

Two partnership models

The right structure for your market

Authorized Dealer

For espresso equipment specialists, barista retailers, professional coffee businesses and premium online stores.

Designed for companies that wish to sell Hauck products through their own store or webshop and provide knowledgeable customer advice.

  • Dealer terms following approval
  • Access to product images and media
  • Technical product information
  • Support with the initial product range
  • Direct contact with Hauck
  • Information on selected new products
  • Marketing and product communication support

Country Distributor

For established companies prepared to actively develop a market and distribute Hauck products nationally.

A Country Distributor does considerably more than resell products. The role will typically include local stockholding, market development, customer service and, where legally applicable, national registration and EPR obligations.

  • Established sales structure
  • Adequate warehousing and service capability
  • Active market development
  • Professional online presence
  • Experience with premium products
  • Regulatory and organisational capability

Selective distribution

We are not looking for the largest possible dealer network.

Our aim is a focused group of committed partners who fit our products and our brand. Every enquiry is therefore reviewed individually.

  • Market and territory
  • Current product portfolio
  • Professional focus
  • Sales and advisory expertise
  • Online and offline presence
  • Existing brand relationships
  • Service capability
  • Planned sales channels

An application does not create an entitlement to dealer terms, territorial protection or exclusivity.

Dealer onboarding

A structured start

New partners do not simply receive a price list. Together, we consider which products are the right fit for the market, the existing customer base and the partner's current range.

Depending on the partner and market, an opening range may include tampers and levellers, the Premium Line, S-Tamper and SF-Tamper, barista tools and accessories, as well as selected electronic products.

Electronic and battery-powered products

Depending on the destination country, certain electronic or battery-powered products may be subject to additional regulatory, registration or environmental requirements. Availability is therefore assessed separately for each market.

Not every product is approved for distribution in every country.

Process

What happens next?

Application

You share a concise overview of your company.

Review

We assess the market, your portfolio and the potential fit.

Personal contact

If the prerequisites align, a member of our team will contact you directly.

Dealer onboarding

Once approved, you receive dealer terms, product information and the next steps.

Launch

Together, we agree on a suitable product range for the initial launch.

Partner application

Apply to become a Hauck Partner

Please provide a concise overview of your business. Every application is reviewed personally.

Thank you. Your dealer enquiry has been submitted successfully. We will contact you after our personal review.
Additional sales channels
Which Hauck products are you interested in?

FAQ

Frequently asked questions

Is there a minimum order quantity?

Dealer terms and minimum order quantities depend on partner status, product range and market, and are agreed individually.

Can any retailer purchase Hauck products?

No. We are building our dealer network selectively and review every application individually.

Do you offer territorial protection?

Territorial protection or exclusivity is not granted automatically. Exclusive distribution may only be considered following proven market performance and a separate agreement.

Are all Hauck products available in every country?

No. Product-specific, regulatory or commercial restrictions may apply to certain products.

May I sell Hauck products on Amazon or other marketplaces?

Permitted sales channels are defined as part of the dealer agreement.